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Digital Marketing

Marketing

Sales

ABOUT THE BRAND

Ridhi Mehra is a Delhi-based fashion designer known for her contemporary, sophisticated and elegant designs. This year her brand is celebrating a decade in bridalwear. She is known for the use of traditional Indian fabrics and techniques in a contemporary context. Our association with Ridhi Mehra actually pre-dates the formation of Growify, and here are some of the milestones we have achieved together over the years.

Ridhi Mehra

ABOUT THE BRAND

Ridhi Mehra is a Delhi-based fashion designer known for her contemporary, sophisticated and elegant designs. This year her brand is celebrating a decade in bridalwear. She is known for the use of traditional Indian fabrics and techniques in a contemporary context. Our association with Ridhi Mehra actually pre-dates the formation of Growify, and here are some of the milestones we have achieved together over the years.

Our Contribution

SET UP

Website Design

Concept

  • Designed website with clean and modern look.
  • Homepage features a larger slide display to showcase the latest products and promotions, as well as sections for new arrivals and top selling items.
  • Implemented COD as payment options and conducted various trials to minimize risk and boost sales orders.
  • Integrated a custom tailoring feature through the use of ZOHO CRM.
  • Implemented a new payment gateway PayU for enhanced transactions.
  • Set up their google ads platform and various software including a full ERP system to digitize their complete operations - from order taking to customer feedback.

START

Digital Marketing

Concept

  • Stared marketing budget with a small budget of few thousand and now grown to spending in lacs.
  • Set up the account and activated ads across Fb, Insta, Google, YouTube.
  • Executed ad for store footfall and grew the footfall by 10% (untracked not accounted for) during events.
  • 76% of the growth during pandemic at 8X plus profitable ROI.
  • Worked on maintaining the average brand recall in the market with multiple strategies.

SKY

Sales

Concept

  • Consistently grew sales & achieved ROI over 12x.
  • Overcame the challenge of seasonal market fluctuation by expanding into the international market, as evidenced by the increase in the brand's revenue.
  • International online markets experienced significant growth over time and accounted for approximately 50% of overall online sales.
  • Introduced COD and tested various cases to reduce the risk and increase the orders.
  • Developed a dedicated sales team for Ridhi Mehra.
  • 360-degree query management for Facebook, Instagram, WhatsApp and email.

SUPPORT

Support

Concept

  • Successfully fulfilled over 10000 orders to date.
  • Contributed to customer service & post-sales support for queries like design, customisation and payment method process, and returns.
  • Assisted the brand with pricing and style based on demographics & data analysis.

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