Search is expanding beyond traditional search engines. We work across SEO, Answer Engine Optimization and Generative Engine Optimization to improve brand visibility across search results, answer engines and AI-driven discovery.
What is included in SEO, AEO and GEO Services ?
Who this is for
When brands come to us for AI Search Optimization
Most brands have never checked whether ChatGPT mentions them. We run your priority queries through it, record who comes up instead, and work from there.
What is the difference between SEO, AEO and GEO?
| SEO | AEO | GEO | |
| Goal | Rank in results | Be the extracted answer | Be cited as a source |
| Surface | Google and Bing results pages | Featured snippets, AI Overviews, voice | ChatGPT, Perplexity, Gemini, Claude |
| Wins on | Relevance and authority | Structure and directness | Structure, authority, third-party presence |
| Measured by | Rankings, organic traffic | Snippet ownership, AI Overview presence | Citation rate, share of AI voice |
How we work
Our SEO, AEO and GEO Process
The audit
What our technical SEO and AI visibility audit covers
Related Services
Services that pair with Website Development
Content Shoot
Product photography for PDPs and collections, shot for the templates we build.
Website Development
Technical SEO built into the architecture, not retrofitted.
Performance Marketing
A store built to hold paid traffic, then the traffic to fill it.
Need help?
Frequently Asked Questions
SEO aims to rank in search results. AEO aims to be the answer extracted into a snippet or AI Overview. GEO aims to be cited as a source by generative AI systems. They share foundations technical health and clear structure but the target surfaces and the measurement differ. You will also see this work called LLM SEO or LLMO; the techniques are the same.
If your buyers research before purchasing, they are already using AI tools to do it. SEO remains the foundation. AEO and GEO add the structure and authority signals that non-Google engines reward.
Citation can be worked toward but not guaranteed, by anyone. What we can do is make your content extractable, add the authority signals these systems weight, ensure their crawlers can reach you, and build third-party presence. We baseline your citation rate first so any change is measurable.
Yes, and it is most of our SEO work. Shopify has specific structural problems duplicate collection URLs, products reachable at multiple paths, limited control over some technical elements that generic SEO advice does not address.