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Performance Marketing

Data-led advertising across major digital platforms

We manage performance marketing campaigns focused on customer acquisition, revenue growth and measurable outcomes. Our approach combines audience strategy, campaign optimization, creative testing and ongoing performance analysis.

What is included in Performance Marketing Services?

Performance Marketing Strategy

Audience Targeting

Creative Testing

Conversion Tracking

Campaign Planning and Execution

Retargeting

Campaign Optimization

Performance Reporting

Who this is for

When brands Come to us:

You are spending on Meta and Google Ads and cannot tell which campaigns are actually profitable.

Your ROAS looked good at a smaller monthly spend and fell apart when you scaled.

Creative is your bottleneck, the ad account is fine, but you run out of things to test.

Your Shopify numbers and your ad platform numbers disagree, and nobody has fixed the tracking.

Platforms we Use

Meta, Google, Pinterest and Snapchat Ads

Meta Ads

Prospecting and retargeting at scale; the primary revenue channel for most fashion D2C brands.

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Meta Ads

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Google Ads

Search capture on branded and category intent, Shopping, Performance Max.

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Google Ads

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Pinterest Ads

Discovery for bridal, occasion and interiors, where the buying window is long.

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Pinterest Ads

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Snapchat Ads

Younger demographics and awareness at lower CPMs than Meta.

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Snapchat Ads

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How we work

Our Performance Marketing Process

01
Ad account audit

Structure, tracking accuracy, wasted spend, creative fatigue. You get the findings whether or not you engage us.

02
Tracking fix first

Meta Pixel, Conversions API, GA4 and server-side events. Optimising against broken data is the most common failure we inherit.

03
Structure and launch

Campaign architecture built around your margin, not around platform defaults.

04
Creative testing

A running test calendar. Creative is the main lever on Meta ads; audiences stopped being the lever years ago.

05
Scale and report

Weekly reporting against blended ROAS and contribution margin, not just platform-reported ROAS.

Proof

ROAS results for D2C and fashion brands

Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.

Tarun Tahiliani

Over 200% growth during the EOS sale, with international presence expanded through performance marketing.

Read the case study

Masaba

Organic traffic and sales scaled through a combined strategy across Google Ads, Instagram and email marketing.

Read the case study

Ridhi Mehra

12x ROI across diverse strategies, 10,000+ orders processed, international sales past half of total revenue. Zoho CRM and Google Ads integration supported the operation.

Read the case study

What we report on

Blended and platform ROAS side by side, contribution margin after ad spend, new-customer CAC against returning revenue, and creative-level performance so you know what to shoot next.

Need help?

Frequently Asked Questions

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