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Digital Marketing

Marketing

Shopify Development

Website Maintenance

ABOUT THE BRAND

Launched in 2009, the House of Masaba, named after its designer Masaba Gupta quickly gained a following among young, fashion-forward women in India. The brand's unique designs inspired by Masaba's mixed heritage often feature vibrant prints and unconventional silhouettes. The brand is beloved by Indians both in India and abroad.

House of Masaba

ABOUT THE BRAND

Launched in 2009, the House of Masaba, named after its designer Masaba Gupta quickly gained a following among young, fashion-forward women in India. The brand's unique designs inspired by Masaba's mixed heritage often feature vibrant prints and unconventional silhouettes. The brand is beloved by Indians both in India and abroad.

Our Contribution

SET UP

Web Development

Visit the website

Concept

  • ¬†Moved website from Magento to custom-designed Shopify platform.¬†
  • ¬†Added new features like, Spin the wheel, Ready To Ship process, Loyalty Program, Referral program Geo Currency Converter.
  • ¬†Created customized COD, strategy, and process for better conversions.
  • ¬†Upgraded the website to Shopify 2.0 for optimal performance and speed.

START

Digital Marketing

Concept

  • We expanded our marketing efforts by incorporating multiple channels such as Google Ads, Push notifications, Facebook catalog Ad's, Instagram, and Email Marketing.
  • With a 4X increase in our marketing budget over the span of 18 months - we have been able to scale up the brand by 75%.
  • Regular analysis of location, budget and performance for maximizing profitable ROI area wise.
  • We have successfully scaled up the brand's organic traffic, resulting in increased sales and revenue with a 360 degree approach.

SKY

Sales

Concept

  • First Year - Grew the sale by 69.8%. (2021)
  • Second Year - Grew the sales by 70.2% (2022)

The Outcome

0 1

IN THE NEXT 90 DAYS

  • Add to cart rate increased to 33%
  • Sales increased by 30%
  • Lorem ipsum up 14%
  • AOV up by 17%

0 2

76% of growth during pandemic at 8x plus profitable ROI.

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