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The Brand

Gaurav Gupta is a couturier and an artist based out of New Delhi who co-founded his label in 2005 along with his brother, Saurabh Gupta, after graduating from Central Saint Martins College of Art and Design.

How we did it

Phase 1
  • Market research - new trends & competitor analysis
  • User flows research for the market segment
  • Brand language workflow development
  • Website wireframes & design architecture
  • Content analysis and integration on wireframes
Phase 2
  • Custom coding as per the wireframe
  • CMS to easily manage content
  • Website Optimisation for better speed
  • Stock logic & integration
  • Use case testing
  • Mobile Responsive Design
  • App Integration
  • Variant based estimated delivery timeline
  • Define data structure to achieve desired search and discovery on the website
Phase 3
  • Indian and international inventory syncing
  • Search engine friendly URLs
  • Website optimised for relevant keywords
  • App Integrations
  • Domain Integration
  • Payment Gateway Integrations
  • Shipping Integrations
  • Testing across devices & browsers

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