Ridhi Mehra is a Delhi-based fashion designer known for her contemporary, sophisticated and elegant designs.
This year her brand is celebrating a decade in bridalwear. She is known for the use of traditional Indian fabrics and techniques in a contemporary context.
Our association with Ridhi Mehra actually pre-dates the formation of Growify, and here are some of the milestones we have achieved together over the years.
How we did it
Phase 1
Revamped website with modern design:
Highlighted latest products and promotions on homepage.
Introduced COD payment option to increase sales.
Custom tailoring feature via ZOHO CRM.
Enhanced transactions with PayU payment gateway.
Integrated Google Ads and ERP system for streamlined operations
Phase 2
Started with small marketing budget, now in the six figures.
Activated ads on FB, Insta, Google, and YouTube.
Boosted store footfall by 10% during events.
Achieved 8X profitable ROI during pandemic.
Focused on brand recall with diverse strategies.
Phase 3
Consistently achieved over 12x ROI and expanded internationally.
International sales now contribute to 50% of total revenue.
Established dedicated sales team for Ridhi Mehra.
Managed queries across platforms comprehensively.
Processed over 10,000 orders, providing support for design and returns.
Guided pricing decisions based on demographic analysis.
