Drzya by Ridhi Suri is an Indian fashion brand known for its luxurious and contemporary designs.
Launched in 2013 by Ridhi Suri, a Delhi-based Designer, the brand's designs feature a mix of traditional luxurious Indian fabrics and modern cuts, resulting in a unique and sophisticated aesthetic.
How we did it
Phase 1
Built the E-commerce platform in the year 2019
Implemented COD and helped the brand find the right shipping partner
Set up event-level analytics for detailed tracking and learning using GA and Heatmap tools.
Added various functionalities to improve UX, order management, security and content management.
Phase 2
Initiated marketing efforts with the entire setup on Facebook, Shopify, Display Ads, SEM, and Email Marketing.
The average sale increased 20x in crores.
Established international markets in the US and the Middle East for consistent recurring sales and overcame seasonal market fluctuations.
The quarterly growth was approximately around 110% during the covid Pandemic.
Introduced CRM Management
Phase 3
Grew sales from a few lacs to more than a crore per month while working with the brand.
Increased the average monthly revenue by 3.5 x over 18 months including the off-seasons.
In the last 5 months, sales grew 6x as compared to the subsequent previous month.
