AI has been around for some years, but let's not dive into its history. Fast forward to today, it's totally jazzing up the digital marketing landscape. Artificial Intelligence is like the smart kid on the block, reshaping how we do marketing such as personalization, catchy marketing copy, engaging with customers, you name it. In the coming year, AI is set to rock the marketing world with its precise, scalable, and smart analytics. It's making the whole scene of AI more diverse. Marketers are in for a wild ride, trying to mix Artificial intelligence with the classic digital marketing moves. It's like blending the best of both worlds for that ultimate competitive edge.
How Is Artificial Intelligence Transforming Digital Marketing?
In a recent blog interview, Rishab Mehra, the brain behind game-changing startups like Skippo and Musejam and co-founder of Growify Digital, dropped some serious wisdom-
“From an overall standpoint AI is now being utilised on being this function of digital marketing including copywriting, graphic designing and finally being able to understand the customer psyche and information, personalising the communication as per the requirement or what will make the customer tick”.
Mehra spilled the beans on how Instagram is using AI to tweak your feed based on your moves, keeping you hooked. And here's the game-changer: AI's power to customise services isn't just for the marketing giants; even the smaller marketers can tap into this magic in the digital marketing world.
How is The Scope Looking for AI in Marketing?
By 2024 Artificial Intelligence would be playing a crucial role in making predictive analytics, helping marketers foresee market trends, consumer behaviour and the effectiveness on how marketing campaigns are performing. For example, AI can estimate the chances of a customer leaving or engaging with a campaign. Instead of using basic rules, these AI-driven predictions become increasingly more precise as time goes, making marketing decisions driven less by intuition but rather by data-backed forecasting. This, in turn, will enable them to devise more impactful strategies for segmenting, targeting, and positioning their offerings effectively.
There is nothing that an artificial intelligence can’t do, and that includes content creation and optimization. AI tools will become more adept, from writing blog posts to even creating video scripts. It will also be able to assist in content optimisation of SEO, ensuring its visibility and better reach. AI-enabled applications are making it easy and convenient to create personalised content for individual users. For example, applications like Jarvis and Grammarly help content creators with ideation, editing, and writing blog posts and ad copies.
So, What Does it All Mean?
What most of the people have in mind is this one question, will generative Artificial Intelligence replace human work, will they take over the world and rule over us. Just kidding, it’s actually the opposite of what people think, our guidance to operate AI tools will become more essential to make the marketing campaigns and copywriting more efficient. Even though you don't need many people to operate AI but still you do need people who have knowledge on these tools for strategic direction and optimization to grow their brands.
For example, if an AI generated copy will have a bad effect on search rankings of your brand someone has to review it and make sure it follows all Google rules. So, think of AI as an augmentation tool built for speed and efficiency, not as a full human replacement. You will still need to engage your marketing agencies or marketing teams, but they will be doing their work in different, and presumably better, ways.
