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Tarun Tahiliani

THE BRAND

Tarun Tahiliani is a prominent Indian fashion designer who is widely regarded as one of the leading fashion designers in India.

He has been a part of the fashion industry for over three decades and is known for his ethereal ensembles and timeless silhouettes for every occasion.

Written by Karan Growify

Tarun Tahiliani

THE BRAND

Tarun Tahiliani is a prominent Indian fashion designer who is widely regarded as one of the leading fashion designers in India.

He has been a part of the fashion industry for over three decades and is known for his ethereal ensembles and timeless silhouettes for every occasion.

START

Digital Marketing

Concept

  • Saw a significant growth of upwards of 200% during the end-of-season sale.
  • With only a 50% increase in the budget, we had 200% growth.
  • Expanded their presence internationally with performance marketing with customized language and currency in place.

SET UP

Website Development

Concept

  • Moved all the data from Magento to Shopify. And then further designed and set up a customized Shopify website.
  • Achieved building a code-heavy design on a very tight deadline.
  • Handled their inventory stock smoothly from all over their warehouses and synced it to their website.
  • Running sales-based promotions on the website was managed very carefully and we accomplished it on time.
  • Optimised the website speed for a better experience.

SKY

In - House Sales

Concept

  • Started with a benchmark and over time managed to achieve 4x of the initial sales target.
  • In the month of January 2023, the sales rocketed and they achieved 4 times the average sales through their website.
  • Been providing after-sales support.
  • Provided specialized services, in-store appointments, and store videos for international clients.
  • Helped to clear their backlog inventory and help them sell more by advising them to focus on ready-to-ship items than made-to-order ones.

SUPPORT

All Support

Concept

  • Been providing round-the-clock support.
  • In January 2023, we achieved the highest number of orders during the end-of-season sale

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