Digital Marketing

Marketing

Sales

Jan 5, 2024All

Ridhi Mehra

ABOUT THE BRAND

Ridhi Mehra is a Delhi-based fashion designer known for her contemporary, sophisticated and elegant designs.

This year her brand is celebrating a decade in bridalwear. She is known for the use of traditional Indian fabrics and techniques in a contemporary context.

Our association with Ridhi Mehra actually pre-dates the formation of Growify, and here are some of the milestones we have achieved together over the years.

Written by Karan Growify

ABOUT THE BRAND

Ridhi Mehra is a Delhi-based fashion designer known for her contemporary, sophisticated and elegant designs.

This year her brand is celebrating a decade in bridalwear. She is known for the use of traditional Indian fabrics and techniques in a contemporary context.

Our association with Ridhi Mehra actually pre-dates the formation of Growify, and here are some of the milestones we have achieved together over the years.

SET UP

Website Design

Concept

Designed website with clean and modern look.
Homepage features a larger slide display to showcase the latest products and promotions, as well as sections for new arrivals and top selling items.
Implemented COD as payment options and conducted various trials to minimize risk and boost sales orders.
Integrated a custom tailoring feature through the use of ZOHO CRM.
Implemented a new payment gateway PayU for enhanced transactions.
Set up their google ads platform and various software including a full ERP system to digitize their complete operations - from order taking to customer feedback.

START

Digital Marketing

Concept

Stared marketing budget with a small budget of few thousand and now grown to spending in lacs.
Set up the account and activated ads across Fb, Insta, Google, YouTube.
Executed ad for store footfall and grew the footfall by 10% (untracked not accounted for) during events.
76% of the growth during pandemic at 8X plus profitable ROI.
Worked on maintaining the average brand recall in the market with multiple strategies.

SKY

Sales

Concept

Consistently grew sales & achieved ROI over 12x.
Overcame the challenge of seasonal market fluctuation by expanding into the
international market, as evidenced by the increase in the brand's revenue.
International online markets experienced significant growth over time and accounted for approximately 50% of overall online sales.
Introduced COD and tested various cases to reduce the risk and increase the orders.
Developed a dedicated sales team for Ridhi Mehra.
360-degree query management for Facebook, Instagram, WhatsApp and email.

SUPPORT

Support

Concept

Successfully fulfilled over 10000 orders to date.
Contributed to customer service & post-sales support for queries like design,
customisation and payment method process, and returns.
Assisted the brand with pricing and style based on demographics & data analysis.