Digital Marketing

Marketing

Shopify Development

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Jan 5, 2024All

House of Masaba

THE BRAND

Launched in 2009, the House of Masaba, named after its designer Masaba Gupta quickly gained a following among young, fashion-forward women in India.

The brand's unique designs inspired by Masaba's mixed heritage often feature vibrant prints and unconventional silhouettes.

The brand is beloved by Indians both in India and abroad.

Written by Taksh Shah

Launched in 2009, the House of Masaba, named after its designer Masaba Gupta quickly gained a following among young, fashion-forward women in India.

The brand's unique designs inspired by Masaba's mixed heritage often feature vibrant prints and unconventional silhouettes.

The brand is beloved by Indians both in India and abroad.

Visit the website

Concept

Moved website from Magento to custom-designed Shopify platform.
Added new features like, Spin the wheel, Ready To Ship process, Loyalty Program, Referral program Geo Currency Converter.
Created customized COD, strategy, and process for better conversions.
Upgraded the website to Shopify 2.0 for optimal performance and speed.

Concept

We expanded our marketing efforts by incorporating multiple channels such as Google Ads, Push notifications, Facebook catalog Ad's, Instagram, and Email Marketing.
With a 4X increase in our marketing budget over the span of 18 months - we have been able to scale up the brand by 75%.
analysis
Regular of location, budget and performance for maximizing profitable ROI area wise.
We have successfully scaled up the brand's organic traffic, resulting in increased sales and revenue with a 360 degree approach.

Concept

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IN THE NEXT 90 DAYS

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76% of growth during pandemic at 8x plus profitable ROI.