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Drzya by Ridhi Suri

THE BRAND

Drzya by Ridhi Suri is an Indian fashion brand known for its luxurious and contemporary designs.

Launched in 2013 by Ridhi Suri, a Delhi-based Designer, the brand's designs feature a mix of traditional luxurious Indian fabrics and modern cuts, resulting in a unique and sophisticated aesthetic.

Written by Karan Growify

Drzya by Ridhi Suri

THE BRAND

Drzya by Ridhi Suri is an Indian fashion brand known for its luxurious and contemporary designs.

Launched in 2013 by Ridhi Suri, a Delhi-based Designer, the brand's designs feature a mix of traditional luxurious Indian fabrics and modern cuts, resulting in a unique and sophisticated aesthetic.

SET UP

Website Design

Concept

  • Built the E-commerce platform in the year 2019.
  • Implemented COD and helped the brand find the right shipping partner.
  • Set up event-level analytics for detailed tracking and learning using GA and Heatmap tools.
  • Added various functionalities to improve UX, order management, security and content management.

START

Digital Marketing

Concept

  • Grew sales from a few lacs to more than a crore per month while working with the brand.
  • Increased the average monthly revenue by 3.5 x over 18 months including the off-seasons.
  • In the last 5 months, sales grew 6x as compared to the subsequent previous month.

SKY

In - House Sales

Concept

  • Grew sales from a few lacs to more than a crore per month while working with the brand.
  • Increased the average monthly revenue by 3.5 x over 18 months including the off-seasons.
  • In the last 5 months, sales grew 6x as compared to the subsequent previous month.

SUPPORT

Sales Support

Concept

  • Grew sales from a few lacs to more than a crore per month while working with the brand.
  • Increased the average monthly revenue by 3.5 x over 18 months including the off-seasons.
  • In the last 5 months, sales grew 6x as compared to the subsequent previous month.

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